Anina Botha

15 Years building human-centered products

• 30 min chat
• Top 3% Talent network
• Mentorship
• LinkedIn

Stop Building Shitty (AI) Experiences.

I help founders building complex, non-sexy B2B SaaS platforms.Find the friction points that make users leave, and recommendations to fix them.No fluff. No copy-and-paste frameworks. Just direct feedback.

How do you know it is shitty?

- Initial interest, but low sign-ups.
- They sign up, but then does not use it.
- They started to use but then leave half way through.
- You launched AI features, but after the hype, the adoption is low.

How I make it less shitty

- Prioritise where to focus in order to improve signup and usage.Identify and diagnose the drop off areas - you will be surprised it's not always the "worst" screen that needs fixing to improve the drop off or usage.- Launching AI features which bring actual value not just hype.It doesn't have to be an empty prompt box, identify ways how to integrate AI in order to compliment the customers workflow.

The unshitty package

*Reach out for monthly fractional advisory

Writings

• How AI influences the humanness of your product
• Where complex tools relies on human decision making how do we implement AI?
• Designing the Invisible between humans and technology

Focus areas