Anina Botha

Human-AI Adoption Strategist

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Anina works with SaaS product teams where the AI is launched but people aren't using it.

15 years launching human-centered products. The last year deep in behavioral research on how people actually interact with AI systems.Most adoption failures aren't technology problems. They're human ones.
- Trust gaps: users don't believe the AI is working for them
- Poorly placed automation
- Friction removed in the wrong placesI diagnose why your AI features aren't getting adopted and build the strategy to fix it. Not by rebuilding the product. By redesigning the human experience around it - the trust, the timing, the decision points.I've worked across South Africa, Georgia, and Peru building products used across the US, EU, and emerging markets.How humans trust AI isn't universal. If your product crosses borders, that matters more than most teams realise.The problem is almost always in the nuance.

Communities

Thoughts

• How AI influences the humanness of your product
• Where complex tools relies on human decision making how do we implement AI?
• Designing the Invisible between humans and technology

Deep thinking areas